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Vh1 Supersonic raises music and party fever in Youth Capital: Pune

Vh1 Supersonic
WHAT? Vh1 Supersonic
WHEN? 10, 11, and 12th February, 2017
WHERE? Oxford of the East, Pune

Vh1 Supersonic, one of the biggest dance music festivals in India is all set to unite all music lovers this February! Enhancing the party flavor amongst youngsters, LIVE Viacom18 has announced a strategic decision to host the fourth edition of its biggest live property in Pune. In order to move closer to its viewers, Vh1 Supersonic has announced to shift its venue to the Oxford of the East, Pune. Vh1 Supersonic is inviting all dance and music lovers to the city of dynamism, heritage and modernity to the three day long festival.

Commenting on the shift in venue, Saugato Bhowmik, Head, LIVE Viacom18, said, “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Pune is a seamless blend of local culture and global influences, thereby making it an apt destination for the upcoming edition of Vh1 Supersonic! We also see this as an ongoing journey to provide transformative experiences to today's youth by creating the Supersonic world at the kind of world-class destinations that Pune is providing to us. We are looking forward to a very successful Vh1 Supersonic, celebrating Pune as our new home."Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!

The music festival that has brought to India some of the greats from the international world of EDM such as Skrillex, Axwell, Zedd, W&W, Steve Aoki, Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin and many more, is excited to move closer to its followers. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades. This enables fans to engage with their favorite artists in their city though the year. After three successful editions of one of India’s biggest Dance Music festivals, LIVE Viacom18 is back with Vh1 Supersonic, this time, with a new address.

Live Viacom18 is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. It was set up with a strategic objective of growing International entertainment and its consumption on all platforms : Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theatre shows). They have built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built up ecosystem and also a strong technology business called Spotlight which has direct partnerships with all leading telecom and handset operators in India which give its access to 900 million touch points for pushing consumption of music, varied form of content and music from the live events and Artists bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme and Comedy Central Chuckle Festival amongst others.

Edited by - Debjani Hazarika

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