Red FM, India’s largest radio network will be adding a kadak tadka to your daily commute from work to home by bringing to you the doctors of comedy. Delhi’s dearest prankster and more famously known as Dili ke Kadak launde – Kisna and Ashish to host their next show from your car.
Dili ke Kadak launde will accompany you on your next drive for Red FM’s new campaign – ‘Agla Show Teri Car Se’ and give you a chance to have your own moment of fame by hosting the show together from your own car. The show packed with insane antics to provide entertainment in its purest form to the listeners will act as a perfect resort to your daily dose of highlights on city news, national headlines to funny insights, social media trends, Bollywood and more. The fun-filled show will air every evening from 5 pm to 9 pm.
The show kick-started with a bang with the first on-air show with the famous Punjabi singer Guru Randhawa in his car. Other celebs like boxer Vijender Singh and Richa Chadha will also do a live show with the jocks in their cars. Many more celebs are in the pipeline as well.
RED FM listeners are picked up after a detailed shortlisting process. Listeners who are interested in hosting the RJs in their car have to send their names on the Watsapp no - 7531935935 post which the team at RED call them up and shortlists basis some key personality traits of the listeners, thereafter the computer picks up the lucky listener through a random selection. There are goodie bags also up for grabs for listeners who can SPOT THE CAR from which the show is on air during the evening hours.
Nisha Narayana, COO Red FM says, “With worsening traffic conditions and congestion at every red light, listeners go low on energy after a tiring day at work. In our endeavor to keep our listeners high on energy and upbeat all the time we are thrilled to launch this new campaign. Hosting the show with Dili ke Kadak launde Kisna and Ashish in their own car will keep the listeners excited during the evening and will give listeners an opportunity to grab a day of fame on their most loved radio station RED FM. Looking forward to some great content with our listeners as they join the RJ duo in hosting the show from their own car.”
Tune into Red FM every evening from 5 pm – 9pm and let your travel get exciting and stress-free with Dili ke kadak launde ‘Kisna and Ashish’.
93.5 Red FM is Irreverent; they are young, cool and trendy. They are the voice of today’s Millennial and one of the largest radio networks in the country. Based on the internationally successful CHR (Contemporary Hit Radio) format they play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM they always speak up for the right, for the people.
Their listeners are at the heart of everything they do and so they are called the ‘station for expression’ by establishing an emotional connect with them. They do things differently and does not follow the herd and it’s testament to the fact that Red FM boasts of over 169 award winning campaigns including BEST BRAND, BEST FM STATION and BEST RJs.
Edited by - Debjani Hazarika