|MTV Unplugged Season 6|
WHAT? MTV Unplugged Season 6
WHEN? 14 January, 2017 at 8 PM
WHERE? MTV, MTV BEATS and Viacom18’s digital platform VOOT
Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favorites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others. To make an already great season even better, Royal Stag Barrel Select MTV Unplugged Season 6, along with debuting on MTV on 14 January, 2017 at 8 PM the show will also air on MTV’s brand new Bollywood music channel MTV BEATS and will also be available on Viacom18’s online platform VOOT.
The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The new season is all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.
Announcing the sixth season of one of the country’s biggest musical properties, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”
Raja Banerji, Assistant Vice President (Marketing), Pernod Ricard India said “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.
Royal Stag Barrel Select MTV Unplugged Season 6 is set to go on air on January 14th at 8 PM with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witnessmagic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged Season 6.
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 42 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 20+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project.
For information about MTV in India, visit - www.mtv.in.com
MTV Beats is Viacom18’s first 24X7 Hindi music channel. Aimed at 15 – 30 year olds across urban and rural India, people who love music, MTV Beats focuses on bringing the latest and the best from the world of Bollywood music.
VOOT is a free, ad-supported, digital video-on-demand platform from the house of Viacom18, the media conglomerate that runs successful channels like COLORS, Nickelodeon, Comedy Central, MTV, etc. With the largest lineup of original content at launch, VOOT by Viacom18 aims to be the happy entertainment pit-stop for an emerging India racing to go digital. VOOT was recently awarded as Winner of the Best Apps of 2016 (India) across categories by Google Play.
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
Royal Stag Barrel Select is the premium offering of Royal stag for the discerning consumer who seeks an evolved taste. It is for the young, confident, progressive and inspiring individual who has tasted their first success; want to be seen as the one with discerning taste, evolving in their journey of life and standing out through perfection. The brand inspires individual who has a desire of magnifying his life in terms of refinement and the assurance of having arrived- making his life grander and richer. Royal Stag Barrel Select drives the brand proposition of “Make it Perfect”.
Artist line up for Royal Stag Barrel Select MTV Unplugged Season 6
A.R. Rahman / Badshah / Shahid Mallya / Amit Mishra
Shreya Ghoshal / Sachin-Jigar/ Jubin Nautiyal/ Jasleen Royal
Amit Trivedi/ Benny Dayal & Neeti Mohan/ Divya Kumar/ Siddharth Mahadevan
For more information visit -www.facebook.com/mtvunplugged
Edited by - Debjani Hazarika