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Vh1 brings The Europe Music Awards fever to India

The Europe Music Awards
WHAT? The Europe Music Awards 2016
WHERE? Vh1
WHEN? Monday, 7th November, 6 AM onwards
This November, get ready for one of the most sought after award ceremonies, as The Europe Music Awards are all set to bring the best in music entertainment to Indian televisions! Catch the crème de la crème battle for the most coveted awards only on India’s preferred destination for International music & lifestyle entertainment – Vh1.

Bringing the world’s best talent under one roof, the EMAs promise a night filled with entertainment, a night to remember with an epic clash of the young & bold with Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind. With performance by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE and many more & of course India’s own Deepika Padukone presenting one of the awards, this is going to be a night to remember.

The Europe Music Awards 2016 is scheduled to air straight from Netherlands, on Vh1, Monday, 7th November, 6 AM onwards, along with a prime time repeat 9 PM onwards. Catch the Red Carpet event 5 AM onwards, with a prime time repeat at 8 PM!

Sabrina D’souza, Marketing Head – English Entertainment, Viacom18 said, “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year.”

The EMA’s are one of the most iconic Music Awards shows in the world. These awards have been attended & won by the biggest names in Music. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMA's. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone. In addition to this, a high-frequency Radio campaign is being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day. A college activation is being carried out with contests & promotions, reaching out to young student fans in over 200 colleges campuses & a number of college festivals spanning fifteen cities. The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door & lots more will have fun, interactive EMA games planned to engage & enthrall fans. The EMA euphoria will reach a crescendo with the Prime Time screenings in more than 30 outlets across 10 cities in India.

So, don’t forget to put your game face on to win some exciting offers!

Fans can cast their votes for their favourite artist from the official website of the Europe Music Awards, i.e. tv.mtvema.com/vote

Edited by - Debjani Hazarika


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