|The #RollingWith partnership kickstarted with British pop sensation 'The Vamps'|
Taking fan engagement from online to offline, a small set of fans, selected via Twitter, will also be invited to watch the gig live at the #BlueRoom.
These ‘music-and-conversation’ video sessions will give music fans a new way of enjoying live music - with a side of social media infused banter. The series will also allow discovery of new artists, and offer a space where musicians and fans meet, talk music, and enjoy a nonchalant listening session. To make it a more inclusive experience for fans, artists will crowdsources lyrics, take a Twitter poll of their favourite tracks, make new album announcements, new tour announcements, share gig travel stories, or chat with fans live on Periscope while performing.
Radhakrishnan Nair, Editor & Publisher, Rolling Stone India says, “Rolling Stone India is committed to the cause of supporting artists as well as providing them with a platform to interact with their fans directly. We are happy to join hands with Twitter India for #RollingWith, which is a unique and exciting project in today's social media-driven industry.
The gigs will go live on @RollingStoneIndia on Twitter and Periscope, and will reach audiences across the country and the world via Twitter. For regular updates on artist line-up, follow @TwitterIndia and @RollingStoneIN. Follow the conversation with #RollingWith.
#Watch Here's what went down at the first edition of #RollingWith @thevampsband at #TwitterBlueRoom. @twitterindia pic.twitter.com/49IOeoEhqQ— Rolling Stone India (@RollingStoneIN) September 7, 2016
Edited by- Debjani Hazarika