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Twitter partners with Rolling Stone India to curate live music gigs

The #RollingWith partnership kickstarted with British pop sensation 'The Vamps'
Twitter India and music monthly Rolling Stone India have teamed up to kickstart a new bi-monthly partnership called #RollingWith. This curated partnership will see Indian indie musicians and visiting global acts perform live at the Twitter India #BlueRoom, and the performance will be broadcast live on Periscope via @RollingStoneIN to reach fans across the country and the world on Twitter. Prior to and during the performance, the artists will also engage with fans on Twitter via exclusive video Q&As and more.

Taking fan engagement from online to offline, a small set of fans, selected via Twitter, will also be invited to watch the gig live at the #BlueRoom.

These ‘music-and-conversation’ video sessions will give music fans a new way of enjoying live music - with a side of social media infused banter. The series will also allow discovery of new artists, and offer a space where musicians and fans meet, talk music, and enjoy a nonchalant listening session. To make it a more inclusive experience for fans, artists will crowdsources lyrics, take a Twitter poll of their favourite tracks, make new album announcements, new tour announcements, share gig travel stories, or chat with fans live on Periscope while performing.

Radhakrishnan Nair, Editor & Publisher, Rolling Stone India says, “Rolling Stone India is committed to the cause of supporting artists as well as providing them with a platform to interact with their fans directly. We are happy to join hands with Twitter India for #RollingWith, which is a unique and exciting project in today's social media-driven industry.

The gigs will go live on @RollingStoneIndia on Twitter and Periscope, and will reach audiences across the country and the world via Twitter. For regular updates on artist line-up, follow @TwitterIndia and @RollingStoneIN. Follow the conversation with #RollingWith.

Edited by- Debjani Hazarika


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