|93.5 RED FM launches its station in Jodhpur|
India’s largest and most awarded radio network, 93.5 RED FM added another feather to its cap by launching in Jodhpur today. RED FM will programme a CHR station for the city, dishing out only superhit music.
Jodhpur is a crucial market after Jaipur and will help RED FM in creating a strong foothold in the Rajasthan market. Just like Jaipur, Jodhpur as well is very strong on culture, heritage, and Bollywood music. RED FM with its superhits playlist looks forward to add fun and diversity in the music landscape of Jodhpur.
Commenting on the launch, Nisha Narayanan, COO RED FM said “We are glad to launch our new set of RED FM stations acquired in Phase 3 auctions, with Jodhpur being the 1st one post our 2nd frequency launch in Mumbai which was Redtro 106.4 in July. Jodhpur is an important station for us as it helps us strengthen our presence in Rajasthan. Like Jaipur, we are all set to bring in entertaining superhit content to our listeners in Jodhpur. Red FM as a brand has always programmed keeping in mind the local tastes and culture. With us launching in Jodhpur we intend to give the city a taste of ‘Bajaate Raho’ way of programming too."
Red FM is Irreverent; they are young, cool and trendy. They are the voice of today’s Millennial and is one of the largest radio networks in the country. They are Red FM. Based on the internationally successful CHR (Contemporary Hit Radio) format they play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM they always speak up for the right, for the people.
Their listeners are at the heart of everything they do and so they are called the ‘station for expression’ by establishing an emotional connect with them. They do things differently and don’t follow the herd and it’s testament to the fact that Red FM boasts of over 169 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.
Edited by - Debjani Hazarika