American Hip Hop superstar Macklemore as second headline artist to perform in Gionee Vh1 Supersonic

Macklemore, to perform his first ever gig in India at Gionee Vh1 Supersonic

WHAT? Vh1 Supersonic
WHEN? 10-12 February, 2017
WHERE? Pune

Renowned Hip-Hop artist, Macklemore, to perform his first ever gig in India at Gionee Vh1 Supersonic Powered by Budweiser. Vh1 Supersonic, introduces a new genre, Hip Hop, to the festival. LIVE Viacom18 sent Indian Dance music fans into a happy frenzy with the announcement of the first headline act of the 2017 Edition, Eric Prydz. Going in for an encore, Vh1 Supersonic is all set to become an international multi-genre music festival with its announcement of the second headliner, none other than the American Hip Hop Legend – Macklemore.

Grammy Award Winner and Superstar of Hip Hop Macklemore is one of the most popular Hip Hop artists of the generation. He’s not just won the hearts of his many fans, but with the release of his album with Ryan Lewis, won 4 Grammy awards in 2014, including Best New Artist, Best Rap Album, Best Rap Song and Best Rap Performance. Thrift Shop, their first single together, reached number 1 on the U.S. Billboard Hot 100 chart and was later dubbed by Billboard as the first song since 1994 to top the Hot 100 list without any direct backing of a major record label.

With this announcement, Vh1 Supersonic introduces Hip Hop, for the first time ever, into its line-up. Foraying into a spread of genres beyond Electronic Dance Music, the music festival is diversifying its offerings, extending and presenting a musical experience to a whole new audience.

Taking about his Debut performance in India MACKLEMORE said, “India is one of my favorite places in the world. Extremely excited to be playing this festival!"

Arvind Vohra, Country CEO and MD, Gionee India said shares, “Gionee has an aggressive market strategy to stay connected with the youth by partnering with well-known youth-centric properties. Our partnership with Vh1 supersonic is a step in that direction and we are excited to be associated with the festival. They are really changing the music landscape by introducing some of the best names first Eric Prydz and now Hip-hop star Macklemore.”.”

Speaking about this association, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “2016 was a great year for Budweiser as we introduced the Indian audience to some of the biggest electronic dance music experiences for the very first time. This year, we are committed to amplifying this further. We are excited to kick-start 2017 with Vh1 Supersonic who is bringing the legendary Eric Prydz and Hip Hop Legend – Macklemore to India. It is an important year for Budweiser wherein we want to lead the electronic dance music space in India and our association with Supersonic will only further this agenda.”

Live Viacom18 is a is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd.Live Viacom18 was set up with a strategic objective of growing International entertainment and its consumption on all platforms: Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theatre shows). LIVE Viacom18 has built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built up ecosystem. Live Viacom18 has a strong technology business called Spotlight which has direct partnerships with all leading telecom and handset operators in India which give its access to 900 million touch points for pushing consumption of music, varied form of content and music from the live events and Artists bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.

Tickets for Vh1 Supersonic 2017 will be available at-
in.bookmyshow.com/mumbai/events/vh1-supersonic-festival-2017

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Edited by - Debjani Hazarika

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