|Vh1 Supersonic 2017|
~A momentous Vh1 Supersonic weekend culminates with thousands grooving to Zedd!
As the sun set on Vh1 Supersonic, Pune witnessed a multitude of emotions in the span of a few hours. The three-day festival set a new benchmark with its final electrifying lineup and mesmerizing experiences. There was a palpable sense of electricity in the air that contained a certain level of nostalgia, as well as excitement, when headlining act ZEDD hit the final beat at the festival.
The fourth edition of Vh1 Supersonic witnessed a lot of love from its audience through their overwhelming response to the festival’s transformation. Thousands of music lovers united at Laxmi Lawns to experience the biggest names in international music such as Eric Prydz, Macklemore and Zedd. What brought the festival to life were the immersive experiences curated by Team Supersonic keeping in mind every need of festival goers.
Excited about the response to the fourth edition of the festival, Saugato Bhowmik, Business Head, Integrated Network Solutions and Consumer Products, said, “Our vision for this edition of Vh1 Supersonic was to provide the best ever live experience to our fans, which goes beyond music and reflects in each and every aspect that brings the festival alive. While a good lineup helps attract a large audience, a great experience is what makes the festival memorable. We strived to ensure that there was something for everyone who attended the festival and are proud to know that the audience felt the same way. I am proud of my team for all their hard work they put in to create an unforgettable festival and can’t thank the audience enough for making Vh1 Supersonic a grand success.”
The third and final day of Vh1 Supersonic commenced as Backclash and Jitter B2B Vinayak A respectively took to Sonic Realm and Spectrum Stage. The wild spirit consistently soared as Lost Stories, Tansane, MOJO JOJO and Blot! b2b Kohra united all music lovers. The vibe at Laxmi Lawns was filled with unstoppable chants and cheers for every single performance.
As an exciting fourth edition of Vh1 Supersonic comes to a magnificent end, it lives on in memory of all the thousands of music lovers that were part of its transformative journey.
Live Viacom18 is a is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. Live Viacom18 was set up with a strategic objective of growing International entertainment and its consumption on all platforms: Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theater shows). LIVE Viacom18 has built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built up ecosystem. Live Viacom18 has a strong technology business called Spotlight which has direct partnerships with all leading telecom and handset operators in India which give its access to 900 million touch points for pushing consumption of music, varied form of content and music from the live events and Artists bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
Edited by - Debjani Hazarika
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