Skip to main content

Radio City continues its dominance for 3 years with the highest listenership of 6.9 crores, as per the latest AZ research findings

Radio City tops the North, South and West zone
Radio City tops the North, South and West zone as an absolute leader amongst radio networks in the country.

India’s leading radio network has once again topped the charts as the nation’s numero uno radio station according to AZ Research’s Baseline Study 2019. Radio City garnered a massive listenership of 6.9 crores across 34 markets with the highest listenership in the North, West and South zones. Imbibing the brand philosophy of ‘Rag Rag Mein Daude City’ that invokes city passion for the listeners, Radio City continues its hegemony in listenership across the nation.

Crowning the highest listenership of 91 lakhs in Mumbai, Radio City achieved top positions in Pune (40 lakhs), Ahmedabad (39 lakhs), Surat (36 lakhs), Nagpur (22 lakhs), Jaipur (20 lakhs), Nashik (12 lakhs), Baroda (12 lakhs) and Ahmednagar (7 lakhs), emerging as the top player with a listenership of 2.9 crores in the West zone. Correspondingly, North Zone and South zone also witnessed Radio City leading with the highest listenership of 2.06 and 1.8 crores respectively. Radio City’s remarkable achievements also include attaining the highest listenership of 109 lakhs and 62 lakhs in Delhi and Bangalore, respectively.

Commenting on this staggering performance. Mr Ashit Kukian, CEO, Radio City, said, “Radio City, through path-breaking, localized content and mood mapped music, has successfully struck the right chord with the listeners. AZ research findings of Radio City, running in the Rag Rag of 6.9 crore Indians, is a testimony of the trust that our listeners across the nation have bequeathed upon us. The results are a compelling reflection of Radio City’s PAN India strength and our efforts to solidify the brand connect with our listeners. It is indeed motivating, and will help us go from strength to strength and continue to be the radio network loved by the majority of listeners in the nation.”

Mr Sujay Misra Managing Director AZ Research said, “In the cluttered radio market, it is imperative for a station to understand what listeners in each market want and create their content in accordance. Radio City has a deep understanding of the finer nuances of each individual city and hence has taken an unassailable lead over the competition and are constantly evolving to the changing needs of listeners. Well done Radio City!”

The research was conducted from mid-March 2019 to mid-April 2019, across 34 cities in India, by interviewing 10200 respondents (300 in each city). The respondents belonged from 12 + years, SEC A, B, C, D, E both male and female. Having the highest listenership, Radio City continues to rule the roost with innovative and engaging content and has successfully maintained a leadership position in the industry and the rag of listeners.

Please find the details at-
http://azresearch.in/articles/AZ_Baseline_Listenership_2019.pdf

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City was the first FM radio broadcaster in India and brings with it over 17 years of expertise in the radio industry. Amongst the private radio stations, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17% and 17.10% average listenership share respectively and as on March 31, 2017, Radio City reached out to over 69 million listeners in 34 cities covered by AZ Research.

Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.

Radio City has spearheaded the evolution of FM radio programming by offering content that is unique and path-breaking. The network introduced humour and the concept of agony aunt on the radio with Baber Sher and Love Guru respectively. It also initiated the Radio City Freedom Awards and provided a launch pad to budding singers with Radio City Super Singer, the first-of-its-kind radio talent show in India. Through its ‘Rag Mein Daude Radio City’ philosophy, the network has adopted a local approach that resonates with the listeners while inculcating a sense of city pride and infusing local culture and flavour on-air. The network provides terrestrial programming along with 52 other web-stations, through its digital interface, www.radiocity.in.

Radio City has been featured consistently in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The network has repeatedly been called out as amongst the best in the media industry. In 2019, Radio City ranked 6th in ‘Best Large Workplaces in Asia’, according to the GPTW survey 2019. In 2018, the company was included in the list for the 7th time, according to the GPTW survey in 2018, Radio City ranks 8th amongst the 100 Best Companies to work for in the Media and Entertainment Industry as well as the best career management.


Edited by - Debjani Hazarika

Comments

Popular posts from this blog

10 music fests in North East India you don't want to miss

— compiled by Debjani Hazarika Northeast India is known as the land of festivals and culture. From the beginning, people of this part of the world have been indulging in merriment and diversion. Hence, the music, dance and other forms of art are the integral parts of everyday life. Apart from traditional festivals, since the commencement of television and social media, many young enthusiasts came up with the idea of organising different music events and festivals where local and acclaimed musicians can showcase their talents. Some of the festivals are funded by the state governments while the rest organised with the help of private sponsorship. Here is a list of some of the music and cultural fests we thought you would love to attend if you are into music and adventure. Hornbill Festival (Nagaland) Hornbill Festival 2012, Nagaland (photo: Sudeepta Barua) WHAT? Hornbill Festival WHEN? December WHERE? Naga Heritage Village, Kohima, Nagaland The Hornbill Festival is a celebra

16 Rock Bands from North-East India you don't want to miss

North-East India is very rich in music, dance, tradition and culture. All the eight states of North-East India have something to offer for rock music lovers. Shillong, the capital of Meghalaya, is also known as 'Rock Capital of India'. Some of the festivals promoting rock music of the region like Hornbill Festival of Nagaland and Ziro Festival of Music in Arunachal Pradesh are quite famous among music lovers. The region gave birth to many well known and respected Rock bands since the 60's. We have compiled a list of 16 (sixteen) comparatively new bands we love listening to all the time. Of course, there are various other bands apart from these sixteen bands who have made their mark on the Rock music scenario of India. We will post about those bands in our next segment. The Vinyl Records (Arunachal Pradesh) | photo: Facebook The Vinyl Records (Arunachal Pradesh) - Formed in February 2010, The Vinyl Records is an All-girl Rock band. They have performed in well

Healing power of music: Binaural Beats sound for cough relief | music therapy & meditation

A cough is a common reflex action that clears the throat of mucus or foreign irritants. A cough that lasts between 3 and 8 weeks, improving by the end of that period, is a subacute cough. A persistent cough that lasts more than eight weeks is a chronic cough. There are various ways to treat cough and other lungs and throat problems. From allopathy to homeopathy, from ayurvedic treatment to alternate medicines. Today, we are going to discuss about another unique way to treat the general irritation of the throat. Please note, prescribed medications from a doctor needs to be continued while taking this treatment. We are going to talk about sound waves which can give relief to a patient who is undergoing treatment for cough. People who have general cough and cold problem due to change of weather can get rid of cough and irritation in no time. We will be using binaural beats therapy to treat our cough problem. If you are having a sore throat or a regular throat irritation, plea