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Aswekeepsearching Steps It Up With A New Band Identity, Ahead Of Their Third Album Launch ‘ROOH’



With a new logo, new art and a new album, Aswekeepseaching brings their A-game to the indie scene.


Among India’s only Hindi post-rock bands, Aswekeepsearching (AWKS) has had a lot going on behind-the-scenes. Starting early this year, the band has been working to amp-up their image and this week, announced their edgy new four - member outfit and logo.

The band’s latest quartet will comprise of Uddipan Sarmah (Guitar/Vocals), Shubham Gurung (Guitar/Synth) Robert Alex (Bass) & newest member Sambit Chatterjee (Drums/Percussions). Moving on from their iconic ‘bird’ symbol, the band’s new logo will comprise of four lines, symbolic of their
minimalistic identity.

Besides their visual identity, the band has also started a sustainable apparel and merch line called Zia, inspired by their second album, which launched earlier this year, in June.

The band’s shift in musical identity will be reflected in their upcoming album ‘ROOH’, scheduled to go live on September 27th. ‘ROOH’, meaning ‘soul’, is a musical adaptation of the band's experiences,
struggles, emotions & self-awareness over the years, and will see an increase in lyrics & vocals compared to the band’s usual instrumental-led identity.

Even ahead of their official album launch, the band decided to go down the unconventional route of taking a few of their new songs to their fans through listening sessions, in association with OnePlus,
across the country, starting July. Having already completed the North and Northeast leg of the tour, these listening sessions will now make their way across West and Central India, in August.

Pre orders for the album start from August 5th and the first single will go live on August 9th.

About Aswekeepsearching:

The first Indian band, which grabbed international attention for their post- rock music and modern aproach, Aswekeepsearching is all set to woo the fans with their upcoming album. The ‘Khwaab’ and ‘Zia’ hit makers have been making the release of their third album special by introducing innovative approaches like the launch of their first apparel line ‘Zia’ and an interactive fan club “AWKS Gazers”. Aswekeepsearching, who are known for their instrumental music interspersed with vocals, promises a different experience of enjoying music. The Ahmedabad/Pune based band has many feathers in its hat, including Europe tours, continuous interaction with their fans and collaboration with top brands like Vans India, OnePlus and Red Bull. A constant part of NH7 weekender, they are famous for leaving their audiences awestruck with their dreamy live acts including great dance acts mixed with fire stunts. Recently, they performed their setlist tour across various cities in India including Bangalore, Mumbai and Pune, among others, which witnessed packed venues of fans, singing along in chorus.

To know more about the band, visit their page Aswekeepsearching- The Band or follow them on Facebook: https://www.facebook.com/aswekeepsearching/ and 
Instagram: https://www.instagram.com/aswekeepsearching/

Edited by - Debjani Hazarika

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